A successful business website can be defined by two major factors: 1. An effective website design and 2. A strategic marketing campaign. It’s when you get both these factors right that you can put together a website that generate sales.
However, most websites get at least one of these factors wrong. Especially when it comes to small to medium businesses, they often overlook the importance of having a powerful website that generate sales online.
Offering just an amazing product or a service is not enough to convince your customers to buy from your website. You also need a killer website that grab the user’s attention.
Whatever you do, always avoid these mistakes when building your website.
Too Much Information
Have you seen the Dropbox website?
Did you notice how little information they offer through their home page? Do you see them talk about all their product features on this landing page? No.
Instead, Dropbox uses a minimalist website design that explains how their product can help the customer. Even that information is offered in small chunks alongside colorful illustrations to make everything easy to understand.
Bombarding your visitors with too much information will not only confuse your visitors but it will make your potential customers to go look for a simpler solution.
So, consider using a minimal website design that explain your products in simpler terms.
Not Optimized For Mobile
The mobile internet usage has increased by 67% worldwide over the last 12 months. Is your website optimized to serve mobile users?
Designing a responsive website that serve both mobile and desktop users is crucial for any type of business website to increase sales because according to Econsultancy, 62% of companies that designed a website specifically for mobile had seen an increase in sales.
Long Loading Times
Humans are impatient creatures by design. We hate waiting in lines, slow computers, waiting for YouTube videos to buffer, and websites that take forever to load.
Statistics shows that 40% of your website visitors are more likely to leave your site if it takes more than 3 seconds to load.
Make your website load as fast as you can. You can check your website speed using a tool like Pingdom Speed Test to find out how long it takes for your website to load. If it takes longer than 3 seconds, then it’s time for a serious website makeover.
Not Listening to Your Customers
A business should always be on the lookout for new ways to improve their services. Customizing and optimizing your services, offers, and prices appropriately according to your customer’s needs will help your business website to truly connect with the visitors.
See how Google has evolved with time. They listen to their users and improve each service according to user feedback to offer the best features they possibly can. That is how you win your customers.
Listen to what your visitors are saying and see what they are doing. Do your visitors tend to buy more products with low price tags? Do they prefer to buy more handbags over shoes? Then optimize your site to promote what sells best.
Not Collecting Leads
Businesses often spend thousands of dollars on marketing campaigns to drive visitors to their websites but forgets to implement a method to capture leads.
Make sure that you collect your visitor’s emails before they leave your website. Offer a freebie, an eBook, or a coupon to encourage them to give you a little information about themselves so that you have a way to reach out to them in the future.
Email marketing is still one of the most effective strategies with incredible ROI (Return On Investment), 4,300 percent ROI to be exact. Invest in capturing leads, it will never go to waste.
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