Each year we go through the tradition of making a list of new year’s resolutions, to do the things that we’ve always wanted to do, in an attempt to improve ourselves. Even though, only a few people actually succeed in living up to the challenge.
However, it’s mandatory for a small business to complete their new year’s resolutions (the business plan) in order to drive the company toward success.
That doesn’t mean creating crazy resolutions like Mark Zuckerburg. But, if you haven’t made new year’s resolutions for this year yet, here are 10 great suggestions that would work any given year.
Build A Strong Team
Make this the year you take charge of your team and employees.
Let go of those bad employees and focus on building an efficient team full of energetic people. Don’t let you personal relationships with your employees get in the way of your business growth. Because your team is the true force behind the success of your company.
Improve The Office Environment
Having a clutter-free office environment is a great way to improve your employee productivity. This is why most companies, such as Google and Facebook, invest on building open-office environments to give their teams a relaxing space to work.
Maybe it’s time for you to take down those cubicles and bring in some standing desks to your office.
Attend More Events
Make it your top priority to attend more trade shows, conferences, and events this year.
It’s through these events that you can spread the word about your business and brand. Set a small budget to sponsor local events or even online events, such as webinars.
Experiment With Outsourcing
Finding skillful employees at a low budget is one of the problems every small business face. This is where outsourcing comes to help.
Even though you are a small business starting out with a tiny budget, you don’t have to settle for less. This year, experiment with outsourcing some of your low-priority jobs to overseas freelancers with better qualifications.
Build Strong Relationships With Customers
Just because you close a sale doesn’t mean you can forget about talking to your customers ever again.
Connect with your existing customers, let them know that they are important to you and give them a reason to shop with you again. And also, work on improving your customer services as well.
Adopt Emerging Marketing Strategies
You’ve been trying all sorts of marketing strategies over the years. It’s time to try something new for a change.
This year, test out a new marketing strategy to promote your brand. Be it social media marketing, billboard advertising, content marketing, or giving back to the community, it will only help improve your business.
Improve Content Marketing
Keeping a regularly updated blog is a great way to boost your chances of making a sale.
“Companies with active blogs generate 55 percent more site visits, 97 percent more links to their websites, and their pages get indexed a whopping 434 percent more often,” according to HubSpot.
Start a blog this year and go the distance. If you already have one, work on improving its content strategy and try new formats.
Better Manage Finances
Businesses create budgets and expense plans every year. This year, make it your new year’s resolution to spend a little more.
Sure, making a profit is the goal behind every business. But, if you keep stashing your profit in a bank, your business will never take off. So, don’t hold back on investing in your company.
These days, there are apps for doing everything from managing teams to storing terabytes of files.
It’s time to get rid of those huge piles of folders and files on your desk and move to the cloud. Spend some time to look for a solid cloud storage service to store your files and apps to work more efficiently.
Be A Better Leader
Even if your business goes through all those new year’s resolutions, it won’t make any difference if you, the owner, don’t take your business more seriously.
So, cut down your expenses, read more good books, give speeches, and work on improving your leadership skills to guide your company on the rough road to success.
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